Colson Center Social Media
How do you increase online engagement through social media?
Twenty years after launching its daily BreakPoint radio commentary, the Chuck Colson Center for Christian Worldview turned to DeMoss to maximize the organization’s presence in the new media space, with goals of driving more traffic to their websites and increasing overall fan engagement on Facebook and Twitter.
We set out to jumpstart the Colson Center in these areas while simultaneously equipping the organization’s staff to become more socially self-sufficient moving forward.
During a three-month pilot program, the DeMoss team revamped the Colson Center’s social media content strategies. We hosted a social media "boot camp" for their digital management staff, and outlined best practices and strategic approaches to social content marketing. Afterward, we developed an all-new social strategy and content calendar for Facebook and Twitter and took the lead on day-to-day community management, coaching their team on handling these responsibilities once the pilot ended.
- Social referral traffic to website: +139%
- Facebook fan engagement: +190%
- Twitter click-through rates: +300%